Branding
Branding is important, just think about McDonald's.
Everybody knows the Golden Arches. Your business
or organization should have a recognizable logo and
color scheme. If I asked you what color is a Coke
can, you probably would know the answer.
Your logo and colors should be on your website and
all of your banner ads or printed advertisments.
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Color
You should choose colors that compliment each
other. I find it best to select a primary color which
will be the main color scheme of your site and two
secondary colors which will go well with your primary
color.
If you need help in selecting colors that blend
well go to:
http
://www.colorschemer.com/online.html. This is a
great tool for picking colors that are complimentary.
Photos
Many websites use clipart, personally, I think that
clipart looks cheap and unprofessional. I prefer
photos, you can find FREE photos to use on your
website at: http://www.
freestockphotos.com, or just google free photos
and see what you come up with.
Type Size
Make sure that your font is easy to read. Make it big
and make it dark. Light-colored type and small fonts
are very hard to read.
Layout
Your website should be designed so that it easy to
navigate. People come to your website in search of
information, make it simple for them to find what they
are looking for. Nothing frustrates me more than
trying to figure out how to get to the information I
went to a website for in the first place. Most folks do
not have time to waste stumbling around a poorly
designed website.
Links
Links are good, but too many links are bad! You need
to have links on your website, but don't get carried
away with them. First of all you want to keep people
on your website, not send them away to another
site. Do not ever remove the underline from the links
in your text. Everyone has become accustomed to
links being underlined. Without it links are hard to find
unless your mouse is hoovering over the text.
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