Rule #1 - Make it Easy to
Read
Your web site should be easy to read. Black text
against a white background is my recommendation.
You want contrasting colors that are easy to read.
Another good combination is light yellow background
with dark blue text. Graphics in the background may
look nice; however, they usually make your site
harder to read.
Font size and style must also be easy to read. Size
14-16 pt. is a good size to use. Helvetica, Arial,
Times New Roman or Veranda are easy styles to
read. Fancy fonts and italics become harder to read.
Remember, if you use fancy fonts, your visitors may
not have those same fonts installed on their
computers, so they won't be seeing what you
intended. If you must use fancy fonts then you will
have to put them in a graphic image to display
properly on everyone's computer.
Rule #2 - Graphics Images Can Slow Your
Download Time
Graphics are cool but if they are on your web site
just because they look cool, you are making a big
mistake. Remember, graphics slow down your
download time.
Graphic images should serve a purpose. Here are the
basic purpose of graphic images for your web site.
Navigation buttons - Used to help visitors navigate
your site. Well designed buttons can be much easier
to read and find than plain text links.
Logo - Used to establish brand name recognition for
your corporate identity.
Bullet Points - Used to draw your visitors' attention
to the main points of your page.
Photos- Used to add a personal touch to your web
page. Visitors' eyes are naturally drawn to photos of
people.
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